June 2026
The Operations Brief
TicketSwap
Three opportunities to as TicketSwap rebuilds under new leadership: a decade-old cloud deployment without a cost review, a support queue with documented three-week resolution times, and a partner network growing faster than the operations serving it.
By Lightbloom · An AI Operating Partner
Potential savings: €350K–€620K per year from public sources
Scale without review · platform vs. operations
18M
Registered users
42 countries · 6,000+ organizer partners
3
Weeks · average dispute resolution
Documented on Trustpilot and PissedConsumer
The platform serves eighteen million fans across 42 countries. A standard support dispute takes three weeks to close. The disconnect is operational, not structural: the data to resolve most disputes already exists.
Fig. 1 · AWS EKS cluster nodes by load state · Source: AWS case study
TicketSwap is Europe's largest capped ticket resale marketplace: 18 million registered users, 42 countries, 6,000-plus organizer partners. The platform built its position on SecureSwap's fraud prevention and a 10% combined fee that undercuts Viagogo and StubHub by 35 percentage points. Following aggressive global expansion in 2022 (seven new offices), the company contracted headcount by approximately 10% in 2023-2024 to restore profitability, achieved by mid-2025. Three external hires now lead the business: a CFO (July 2023), CPTO (February 2025), and CEO (June 2025), each with marketplace experience and none a co-founder.
Three opportunities identified.
Assembled from public sources: the AWS scalability case study, 65 public GitHub repositories (confirming the Intercom, Aircall, Redshift, and Stripe stack), Trustpilot and PissedConsumer review patterns, IQ Magazine partner-growth data, and the Koppel Services finance case study. Lightbloom has seen no internal data.
What is visible from the outside is approximately 35-45% of what a full operational review surfaces once we have access to actual AWS billing records, the Intercom dispute log, and the Organizer API. The opportunities below are conservative. The picture from inside is larger.
1
Opportunity One
·01 / 03
An AWS deployment that has never been reviewed
A decade-old cloud footprint scaling 15x at peak, with no disclosed infrastructure review and no internal FinOps function, carries an estimated €80K–€160K per year in recoverable spend.
Finding
TicketSwap confirmed in an AWS case study that their EKS cluster runs on a baseline of approximately 10 nodes in autumn and winter, scales 10x to roughly 100 nodes during peak event season, and hit 15x capacity instantaneously when a major event sold out. The platform has run on AWS since approximately 2013-2014: over a decade. No infrastructure cost review or optimization program has ever been disclosed publicly. Finance is outsourced to Koppel Services with no indication of an internal FinOps function. Total capital raised across 13 years is $12.2M, a lean base that does not suggest capacity for infrastructure optimization work alongside rapid international expansion.
Ten nodes in autumn. A hundred and fifty at instantaneous peak. A deployment that has run for over a decade with no disclosed cost review.
Our Solution
Lightbloom runs a full AWS cost audit using Cost Explorer and Trusted Advisor: right-size baseline EKS node groups against actual utilisation data, identify Savings Plan or Reserved Instance coverage for steady-state compute, tag and allocate unattributed resources, and model the optimal Spot strategy for peak-season burst. The deliverable is a cost-attributed AWS deployment with automated monthly spend reporting in Looker, confirmed with the engineering team before any infrastructure changes are made. For steady-state baseline compute, 1-year Savings Plans typically reduce on-demand costs by 30-40%.
Estimated annual value
01 / 03
€80K–€160K
per year
25-35% optimization on an estimated €300K–€500K AWS annual spend, based on the confirmed EKS cluster (10-150 nodes seasonally), Redshift data warehouse, CloudFront CDN, and S3 storage for a marketplace at TicketSwap's operational scale. The figures: €300K × 0.27 = €81K; €500K × 0.32 = €160K.
2
Opportunity Two
·02 / 03
Three weeks to close what the data already answers
Manual dispute resolution with documented 2–3 week resolution times represents €120K–€200K per year in support overhead that an AI triage agent would halve.
Finding
TicketSwap's support operation runs on Intercom and Aircall, confirmed via open-source Meltano taps on GitHub. Trustpilot and PissedConsumer reviews document a consistent pattern: disputed transactions take 2–3 weeks to resolve, handled entirely through web forms and chat with no direct phone or email contact available. For a platform with 18 million registered users and millions of annual transactions across 42 countries, the dispute queue drives a significant share of support agent time. Most TicketSwap disputes are binary: SecureSwap's barcode audit log either confirms the new ticket was scanned by the venue (dispute invalid) or confirms it was never scanned (refund warranted). The 2–3 week resolution window is not driven by legal complexity. It is the time a human agent takes to query Stripe Connect payout status, the SecureSwap transfer log, and event-side barcode records, then draft a response in the buyer's language.
The barcode either scanned at the venue or it did not. The log knows. A human still waits three weeks to check it.
Our Solution
Lightbloom builds a dispute triage agent integrated with Intercom, the Stripe Connect API, and TicketSwap's SecureSwap transfer audit log. The agent classifies each incoming dispute, queries the relevant data sources, and generates a decision and response draft for clear-cut cases. Ambiguous cases route to a human agent with a pre-completed evidence summary. Expected outcome: 50–60% of disputes resolved end-to-end automatically, reducing mean resolution time from 2–3 weeks to under 4 hours for automated cases.
Estimated annual value
02 / 03
€120K–€200K
per year
50–60% automation of an estimated 5–6 FTE equivalent currently handling disputes, at €45K–€48K blended fully-loaded per support FTE across Amsterdam and lower-cost city offices. Conservative: 20 FTE × €45K × 25% dispute share × 50% automation = €112K. High: 25 FTE × €48K × 25% × 60% = €180K, plus ~€8K in Intercom and Aircall seat savings.
3
Opportunity Three
·03 / 03
6,000 organizer partners, growing at 33% a year
A partner network adding roughly 2,000 new organizers annually, with no visible partner operations automation, represents €150K–€260K per year in recoverable overhead across onboarding, integration support, and FairShare reconciliation.
Finding
TicketSwap's organizer partner network exceeded 6,000 partners across 42 countries as of 2024, growing at 33% year-on-year. Each partner goes through a structured onboarding flow: account setup, API or widget integration, FairShare pricing configuration, and payout account verification via Stripe Connect. FairShare ties each organizer's buyer fee to their historical sell-through rate, which means reconciliation is not static: it recalculates per event and per transaction cycle. For an international network operating across 42 countries and multiple currencies, that reconciliation load grows linearly with the partner base unless automated. No partner success or operations role is named in any public source. The 2023–2024 headcount contraction reduced capacity precisely as partner growth was accelerating.
Two thousand new organizers a year. Each one needs intake, technical setup, and recurring reconciliation. None of that is automated.
Our Solution
Lightbloom builds an organizer partner operations agent that handles three distinct workflows: structured onboarding intake (account validation, API key provisioning, widget configuration, Stripe Connect payout verification), integration support triage (classifying inbound partner queries, resolving known issues automatically, escalating custom requests to a human), and FairShare reconciliation reporting (per-partner, per-event sell-through calculation, automated fee schedule updates, and monthly reconciliation summaries pushed to each organizer). The result is a partner ops function that scales with the network without scaling headcount.
Estimated annual value
03 / 03
€150K–€260K
per year
55–65% automation of an estimated 6–10 FTE equivalent in organizer onboarding, integration support, and FairShare reconciliation at a 6,000-partner network growing at 33% per year. Blended fully-loaded FTE cost €45K–€55K/year across Amsterdam and lower-cost city offices. The figures: 6 FTE × €45K × 0.55 = €149K; 10 FTE × €55K × 0.60 = €330K, reduced by 20% for implementation conservatism.
Before anything else
We validate the figures first. Then we build.
Nothing here becomes a commitment until the figures are validated against TicketSwap's actual AWS billing records, Intercom dispute data, and organizer ops. If the numbers hold, Lightbloom builds the fixes specific to TicketSwap's stack. They are AI agent workflows that keep running. We earn a share of Confirmed Annual Value per opportunity, once, after the savings land in TicketSwap's accounts. Nothing before that.
-
Week 1
01 / 04
AWS cost audit and API access
Read-only access to AWS Cost Explorer, CloudWatch, and Trusted Advisor. Build a cost-by-resource map for the prior 12 months, overlaying seasonal traffic patterns against the billing curve. No production changes. Goal: confirm actual infrastructure spend before any optimization is scoped.
-
Week 2
02 / 04
Dispute taxonomy and data pull
Pull 90 days of Intercom dispute history. Map active dispute types by volume and resolution pattern. Confirm SecureSwap and Stripe Connect API shape and access with the engineering team. Annotate a sample set for classifier training. Identify which dispute types the barcode log resolves deterministically.
-
Week 3
03 / 04
Partner ops workflow mapping
Map the current manual steps for organizer onboarding, integration support, and FairShare reconciliation. Confirm Organizer API webhook availability and Stripe Connect read access. Identify which reconciliation steps are deterministic versus those requiring human judgment.
-
Week 4
04 / 04
Joint readout. Commitment or not.
Validated baseline against TicketSwap's actual AWS billing, Intercom data, and partner ops figures. Scope and sequencing of the build agreed. If the figures hold, the engagement begins. If not, both sides walk away with a cleaner picture of the cost base. Either outcome is honest.
Together, three opportunities
Opportunity One
€80K–€160K
Opportunity Two
€120K–€200K
Opportunity Three
€150K–€260K
· sum ·
€350K–€620K
per year, recurring
Identifiable from public sources only. Internal access to AWS billing records, Intercom dispute data, and the Organizer API is where the full picture lives. Lightbloom's estimate of full-engagement potential from a complete discovery: €1M–€1.5M per year.
Where this goes next
A thirty-minute call. Nothing more until it is mutual.
We walk through the brief together: your reactions, what we got wrong, what we missed. If the four-week diagnostic still makes sense at the end, we scope it. If not, we shake hands. Lightbloom only earns when TicketSwap does.